Freediving is one of the fastest growing dive industry segments, and PADI Freediver courses provide members with new revenue-generating opportunities and offer a pipeline for capturing younger customers. To help seat the program, there are global instructor training courses along with efficient crossover programs for freediving instructors from other training organizations. The PADI organization is promoting the program through athletic endorsements and event sponsorships, and may sponsor global freediving competitions or events as well. The surf scene is being targeted at trade shows and events with the message that PADI is the premium choice for freediving. Surf industry influencers are also being invited to participate in the AmbassaDiver community. Additionally, promotions tap into the adventure travel market to drive awareness and conversion. You should target your marketing efforts toward similar audiences.
To access key information, go to the new PADI Freediver Pros’ Site on padi.com. Log in to the PADI Pros’ Site using your member credentials and click on the PADI Freediver banner at the top of the page or click on the Toolbox tab/Freediver. To access PADI Freediver forms and applications directly, click on Training Essentials/Forms and Applications, followed by the language of choice and then scroll down to the Freediver section.
While the PADI Freediver site is continuously updated with new and relevant information, here is a sampling of what you will currently find on the site (English only, other languages coming soon):
✦ New and Events – Important information regarding scheduled webinars, courses and workshops including Freediver Instructor Orientations. News items about upcoming events such as competitions, shows, conferences and other freediving activities.
✦ Online Services – Access to the PADI Pro Online Shopping Cart where you can purchase materials. Also, access to the Online Processing Center where you can manage PADI Freediver Touch codes and process Freediver certifications.
✦ Training Essentials – A robust area with links to Freediver FAQs, Exams and Assessments, Forms/Applications and Freediver Training Standards. You’ll also find schedules for webinars, courses and workshops.
✦ Marketing Toolbox – Access to the Freediver FAQs and digital marketing collateral such as banners. Watch this space for more marketing tools as they become available.
✦ Member Toolbox – Training schedules and current events, insurance information and the PADI Freediver Employment Board. Also included is a convenient link for certification card replacement.
✦ PADI Retail and Resort Association – Information about how current PADI Retail and Resort Association members can become PADI Freediver Centers.
✦ Customer Service – Contact information for customer service teams at PADI Regional Headquarters. They are there to help.
Visit the PADI Freediver Pros’ Site to find the information you need.
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